The Sindyanna staff consists of Arab and Jewish women who share a vision of a peaceful existence. Sinyanna’s aim is not only to make outstanding olive oil soap but to enhance the Arab-Jewish cooperation whilst promoting economic opportunities for Arab women. Sindyanna is a female led Fair-Trade association. It promotes the concept of “business for peace” in Israel by selling Arab made products Internationally and channeling all the profits back into education, training, and empowerment for Arab women. Sindyanna bridges cultural divides, encourages sustainable agriculture, and supports organic farming.