Zaytoun was founded in 2004 to support the resilience and livelihoods of Palestinian farmers under occupation through fairly trading their olive oil. Initially funded by hundreds of customers who put up payment in advance of receiving their oil, Zaytoun quickly established itself as a UK social enterprise. With funding from Triodos Bank the company developed to offer a wide range of Palestinian artisan foods. Canaan Fair Trade in Palestine and Zaytoun in the UK worked together and supported Palestinian farmers to pioneer the world’s first Fairtrade certified olive oil in 2009.

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